About Sanchit Mishra
A founder, strategist and business advisor working at the intersection of digital marketing, technology, brand growth and execution.
Sanchit Mishra is the Co-Founder & CEO of toffee Pvt. Ltd., a digital marketing and software solutions company that works with brands across healthcare, education, CSR, B2B, D2C, software and business services.
Sanchit's strength lies in understanding business problems quickly and converting them into practical action plans. He is known for sharp thinking, direct communication, a people-first approach, and the ability to balance strategy with real-world execution.
What Sanchit works on.
Two decades of experience across industries that demand both clarity and execution.
Patterns, outcomes and ranges from real engagements — across healthcare, hospitals, education, CSR, B2B, D2C, staffing, software, SEO and AI.
- Patient discovery through SEO, Google Ads, Meta, local search and conversion landing pages.
- High-intent journeys: “best doctor near me”, “emergency care”, “speciality + location” searches.
- Organic calls moved from ~200/day to 2,000/day on healthcare campaigns.
- SEO roadmaps targeting hundreds to thousands of doctor, speciality, treatment and location keywords.
- Digital growth systems across SEO, paid media, GMB, doctor pages, speciality pages and landing pages.
- Targeted high-conversion services — emergency, oncology, cardiology, neurology, IVF, robotic surgery.
- Monthly lead volumes reached the range of thousands to 20,000+ enquiries across networks.
- Better appointment forms, call tracking and WhatsApp-based enquiry flows.
- Admission funnels: campaigns → landing pages → lead forms → WhatsApp follow-ups → remarketing.
- CPA improvements including cases where cost per admission enquiry dropped from ~₹16,000 to ~₹3,500.
- SEO and content for course, career, location and admission-intent keywords.
- Digital campaigns reaching lakhs of users with thousands of registrations and structured engagement.
- Drove 10,000+ visits and 5,000+ applications on individual social-impact initiatives.
- Made mobile apps, websites and custom web solutions for CSR initiatives.
- Complex social programs simplified into clean websites, forms and dashboards.
- Sharper positioning, LinkedIn outreach, SEO and sales-support content for CXO/enterprise buyers.
- Moved brochure websites to conversion-focused digital assets and lead-gen systems.
- Frameworks focused on qualified conversations, not just lead volume.
- Shopify and product storytelling across wellness, food, beverages, lifestyle and healthcare products.
- ROAS improvements across Meta, Google and remarketing funnels.
- Cleaner buying experience via CTAs, product education and visual storytelling.
- International staffing models — payroll, deployment, client coordination and margin planning.
- Hiring for IT project managers, MES consultants, automation and technical roles.
- Sharper JDs, screening, Boolean search and LinkedIn outreach that improved shortlisting.
- Planned websites, portals, CRMs, dashboards, patient systems, education and donation platforms.
- Multi-role logins, queues, camp management, reporting dashboards and enquiry systems.
- Guidance on WordPress vs. custom PHP vs. Shopify vs. Lovable + Supabase vs. custom builds.
- Roadmaps for website revamp, lead tracking, dashboards, CRM, automation and WhatsApp flows.
- Cut dependency on scattered Excel sheets, manual follow-ups and unclear ownership.
- Connected marketing, sales, ops and customer communication into a single journey.
- Programmatic SEO for healthcare and multi-location brands across speciality, doctor and hyperlocal pages.
- Achieved 90+ Page 1 keyword rankings and hundreds of live SEO pages on single programmes.
- Paid media across Google, Meta, LinkedIn and YouTube — improving ROAS and reducing CPA.
- AI-powered websites, conversational portals, voice systems and content-learning chatbots.
- AI logic where responses come from client-fed knowledge — not random internet content.
- Combined AI with CRM, forms, WhatsApp, admin panels and lead capture.
Grounded, honest, and human.
Beyond business, Sanchit is deeply interested in spirituality, clarity of thought, Naam Jap and meaningful conversations.
His advisory style is grounded, honest and human. He believes that business decisions become easier when the mind is clear and the direction is right.